Protect Your Business: The Importance of CRM Backups

When it comes to managing customer relationships, businesses rely on Customer Relationship Management (CRM) systems like Salesforce. These systems hold mission-critical data, such as contracts, license information, employment history, orders, shipments, credit card information, patient records, and other sensitive data. However, many businesses do not consider the importance of backing up their CRM data until…

Pardot Connector Tip: Sending Lead Assignment Emails

Pardot (aka “Marketing Cloud Account Engagement”) is a powerful marketing automation tool. When Pardot is integrated with Salesforce, it becomes even more powerful, allowing for seamless communication between sales and marketing teams. However, there is a little-known issue with the standard Pardot-to-Salesforce connector user that can cause problems with email notifications for Salesforce Lead Assignment…

SQL Server Health Checking

Do you love SQL Server? We do too! SQL Server is robust and versatile, with several great products and features. The SQL server job agent, replication services, query store, linked servers, database triggers, system health checks, backups and managing indexing all come to mind as important tasks for a modern SQL Server deployments. Is your…

Extend Salesforce with AWS Lambda

Salesforce developers can use Apex to develop many powerful solutions on-platform.  However, Apex does not have native tools to handle scenarios that involve large file conversion, FTP connections, and other non-native functionality.  Enter AWS Serverless Functions, aka AWS Lambda.