For companies that operate in a “known universe” of potential customers, such as hedge funds, hospitals, or airports, Salesforce is often set up around Account-based selling. In these industries, the number of prospects is finite and well-defined. That means most inbound contacts should be matched to existing Accounts, not treated as anonymous Leads. But when…
Salesforce recently rolled out one of the more exciting behind-the-scenes updates in a long time: five free Integration User Licenses for every Enterprise Edition org (and above). That’s right—free. No strings, no add-on costs, just available.
When the Cloud Notions team is brought into a new Salesforce environment, it’s often because someone within the organization knows things aren’t running as smoothly as they could. Whether we’re called in by an executive sponsor, an overwhelmed admin, or a frustrated end user, one thing is consistent: we log into a LOT of Salesforce…
Salesforce has officially announced the retirement of Workflow Rules and Process Builder, with support ending by the end of 2025. These legacy automation tools have served as the foundation for countless business processes over the years…but Salesforce Flow is now the unified path forward.
At one of our clients the Customer Success Managers (CSMs) were spending hours each week manually assembling Salesforce reports into Excel files for their clients. This reporting was far from simple. It included multiple tabs, conditional formatting, charts, graphs, and highlighted data. As the company’s customer base grew, so did the requests for new data…
Home-based healthcare providers face unique scheduling and operational challenges, particularly when managing multiple patient appointments within the same household. Cloud Notions recently partnered with a leading home-based primary care provider to deploy Salesforce Field Service (Home Health), delivering a customized solution that streamlined appointment scheduling, optimized dispatching, and seamlessly integrated with Athena Health’s EMR Appointment…
Cloud Notions recently completed a transformative integration between Salesforce Health Cloud and Athena Health EMR, enabling seamless two-way communication for patient registration and appointment scheduling. This integration eliminates redundant data entry and ensures real-time synchronization between systems, providing healthcare organizations with a more streamlined workflow.
When it comes to managing customer relationships, businesses rely on Customer Relationship Management (CRM) systems like Salesforce. These systems hold mission-critical data, such as contracts, license information, employment history, orders, shipments, credit card information, patient records, and other sensitive data. However, many businesses do not consider the importance of backing up their CRM data until…
Pardot (aka “Marketing Cloud Account Engagement”) is a powerful marketing automation tool. When Pardot is integrated with Salesforce, it becomes even more powerful, allowing for seamless communication between sales and marketing teams. However, there is a little-known issue with the standard Pardot-to-Salesforce connector user that can cause problems with email notifications for Salesforce Lead Assignment…
Recently, the team at Cloud Notions had the opportunity to work on a Marketing Cloud Account Engagement (aka MCAE or “Pardot“) quick start project for one of our clients. The goal of the project was to help the client set up Pardot and launch a successful pilot campaign, so the new director of marketing could…